Speaker: Cory Boatright
Background:
- U.S. Air Force Veteran (military broadcaster)
- MBA from UC Berkeley
- Head of Military & Veteran Programs & Partnerships at LinkedIn
Specialist in social impact, strategic partnerships, and talent connectivity
Main Topics Covered
1. Power of LinkedIn for Career Transition
- LinkedIn is used by 9 out of 10 employers during hiring.
- It is the most trusted professional social network, offering safe, professional engagement.
2. LinkedIn Profile Optimization
- Your LinkedIn profile acts like a live, dynamic resume that works for you 24/7.
- Headline is critical: It’s the most heavily weighted part in recruiter searches.
- Avoid terms like “transitioning veteran” and use your desired professional title.
- About section: Use this to humanize your profile. Share your story, key achievements, and career goals.
- Experience section: Add detailed job descriptions and list relevant skills repeatedly.
- Ensure correct logos (e.g., Air Force, Navy) appear.
- Skills section: You can add up to 50. Use all 50 to boost search visibility.
3. How Recruiters Use LinkedIn
- Recruiters filter candidates based on:
- Location
- Job title
- Skills
- Veteran status
- Engagement (e.g., profile updates, activity)
- Location
- The more relevant keywords (like “project management”) in your profile, the higher you appear in search results.
4. LinkedIn Premium for Veterans
- Veterans and military spouses get 1 year free LinkedIn Premium through linkedin.com/military
- Access to 20,000+ LinkedIn Learning courses
- AI-driven profile building and job matching
- See who viewed your profile
- Interview prep tools with real-time AI feedback
- Access to 20,000+ LinkedIn Learning courses
5. Job Search & Networking Tips
- Signal interest in specific companies; this dramatically increases visibility in recruiter searches.
- Use LinkedIn’s advanced search filters:
- Combine current/past employers, military background, and job titles to find people to network with.
- Networking strategy:
- Connections lead to opportunity, but second-degree connections (friends of friends) often open doors.
- Send brief, respectful notes when reaching out.
- Ask for advice rather than jobs; it creates more positive responses.
- Connections lead to opportunity, but second-degree connections (friends of friends) often open doors.
Key Takeaways
- Build your LinkedIn profile with intention: it should reflect who you are and what you’re aiming for.
- Use the platform actively: connect, post, comment, and engage.
- The LinkedIn algorithm favors relevance and repetition: don’t shy away from using job-related terms throughout.
- Premium tools are powerful: learning, visibility, and prep all in one place, free for the military community.
Final Thoughts
This fireside chat emphasized that LinkedIn is a critical tool for transitioning service members, veterans, and spouses. It’s not just about having a profile—it’s about optimizing it to attract opportunity. With intentional use, networking, and the support of premium features, members of the military community can connect to meaningful, fulfilling careers.